Marketing and brand management is an important business process, one which has been influenced heavily by social media platforms like Facebook. While some companies and users find it easy to use, it can be mystifying and downright scary to others. In an effort to help businesses get more out of the platform, Facebook has recently launched a business specific page.
Below overview of the new Facebook for Business hub.
What exactly is Facebook for Business?
This new site, run by Facebook, is dedicated to businesses of all sizes and industries. According to Facebook, the company has been simplifying the way businesses advertise on the site and that's really what this site hinges on - a streamlined way to advertise on the social media platform.
But according to Facebook, the site isn't just for advertising. The company sees it as a platform that, "Will grow into the central destination for news, information and inspiration that marketers can use to drive business results with Facebook." The site is live now and will continue to grow over the coming months.
The site has some interesting features that all business and marketers will find useful. Here are four of the more important ones.
If you are new to Facebook or are looking to learn more about how to establish your presence on it, the Facebook Basics page has some excellent information. From this page, you can actually begin the setup process for your business's Facebook Page and learn more about identifying your audience, how to create content, use Facebook's Page Insights and even the basics of advertising with Facebook.
This page is actually a sub-page of the Get Started tab which has information on how Facebook can help your business reach different goals like drive traffic to the website, launch a new product, build awareness, etc. Exploring each category will bring up a wide variety of options and tips that could prove useful, ultimately helping you get more out of this platform.
All marketing solutions in one place
Any business that has a Facebook Page knows that there are numerous ways to market or advertise using Facebook. From paid sidebar ads to paid promotion of content, Facebook's ads are a little tough to suss out. The new page groups all of the advertising options that the company offers into one section.
The page also provides more information on how the different ads work, the different types of ads and how they can best be used and even provides help with creating ads. This is definitely a page business owners can benefit from. Check it out here.
One of the best ways to learn and succeed with Facebook is to look at how other companies have successfully used the platform. The Success Stories section has a wealth of case studies from a variety of industries and locations that provide information on how other companies are using Facebook.
Viewing this section could give you some interesting ideas for content, how to approach customers, link placement and even Page setup. You can filter Success Stories by region, industry, product, location and even goal. The interesting thing is, the stories don't focus on all large companies and instead showcase companies of all sizes. Checking out the database could be an interesting exercise.
A common reason many companies and people list as to why they are successful is that they keep up with what is going on around them. Because the world of social media is always evolving with many new features and changes introduced on a regular basis, it can be tough to keep on top of social media as a whole.
The News section of the site provides a localized site for all news related to Facebook. You can filter the news according to your business size to get relevant news and updates.
Overall, the new Facebook for Business page is a valuable tool for businesses and marketers in charge of Facebook Pages. There is a wealth of insight and examples that could really help every user leverage the platform in new ways and possibly grow their brand and business. Check the page out here and if you would like to learn more about how Facebook can integrate into your existing systems, contact us today.