It's not enough to simply put LinkedIn on the radar of your social networking marketing strategy. These tips will help you maximize the value from this unique professional social networking tool.

With a still-growing user base of at least 120 million, LinkedIn has become THE professional social networking tool of many businesses. While Facebook is still the major network on the personal side, LinkedIn's importance in the business-to-business world is growing.

With LinkedIn, your social networking strategy doesn't have to be complex, and smaller companies, in particular, can quickly see results with just a little effort. Here are a few pointers to help you maximize the positive effect of your LinkedIn connections.

Be comprehensive. "Short and sweet" may be the rule of thumb in any other kind of forum, but for professional purposes it's always best to include as many credentials about you and your business as possible. It's helpful to give potential clients and connections the full story on your strengths – which means listing past employment and work experience, academic backgrounds, pertinent skills, competencies and certifications, and even educational backgrounds. It's important to understand that many of the people who will enlist your services will only have your online credentials to go on, so give them a complete picture of what you've done and can do.

Customize your URL. When you create a LinkedIn profile, the site auto-generates a URL for that profile. But did you know that you can customize and change that URL? By changing it to reflect your business, it makes you much easier to remember and find.

Be involved. Much like in Facebook, a LinkedIn profile is useless if you simply post and forget. It's essential to keep your info up to date, and interact with people by posting questions and comments. Proactive, educational input into the groups that serve your potential clients will build a good impression with professionals who are looking for the services or products that your company supplies.

We are always ready to help you build your business, so let us help you build your customer connections.

While there is truth to the sentiment that social networking sites like Facebook can put a damper on productivity in a business setting, it is also true that Facebook can be used to help a business become a bigger online presence in its chosen market and help establish better rapport with potential clients.

When it comes to Facebook, the usual default attitude of businesses is to shun it completely. And while there is merit to the argument that social networks, Facebook especially, can hamper and derail productivity in an organization, there is also a lot Facebook can do to help your business grow.

Reports cite that as many as 800 million people around the world are on Facebook – that's a larger-than-life audience that makes marketing experts giddy with excitement. When you think about it, Facebook presents a huge marketing opportunity for you and your business to connect with a lot of people who may become potential clients in the future. Think of having a Facebook page as a mini-website of sorts, one that supplements and complements your main website.

Since it's a medium to establish rapport with potential clients, experts suggest that a business Facebook page must contain more interesting content – related to your business, of course – designed to attract readers and visitors, rather than hard-sell information about your products and services. Your Facebook page serves as a complement to your website, not a duplicate of it. If you consistently serve up interesting and useful information, people will then go to your website to see what you're all about.

Also, don't hesitate to establish more personal relationships with people who visit your Facebook page – the 'likers' and the people who comment and ask questions. Answer queries promptly and make yourself visible. One of the points of having a Facebook page is so people won't feel intimidated by a stiff corporate front – a Facebook page tells them that you're a company that's willing to hear them out and listen to what they want.

If you want to know more about how to use Facebook pages to help your business grow, please give us a call and we'll be happy to sit down with you to draw up potential strategies to increase your online presence and potential client base.

IT can change the way you do business, much in the same way that the Internet allowed Apple to invent iTunes to sell music online. But to make IT a business tool, it needs to add value. To learn how it can do so for your business, you’ll want to look at all the activities your business performs that earn profits.

Differentiate your company and increase your profits—with IT

It’s easy to think of IT as a tool that comes with a cost—but doing so is a big mistake. That’s because IT, when used properly, can be a strategic asset. It can make your information more accurate, improve your employees’ response time, and even differentiate your company in the marketplace.

To make IT a strategic asset as opposed to a tool, it needs to add value. To determine where to make improvement, you’ll want to look at your value chain, which includes all the activities your business performs, and ask which ones earn profits. For example, if you’re a manufacturer, better IT could result in more efficient supply purchasing. If you’re a retailer, better IT could result in fewer units needing after-sales service and repair. Focus on improving IT in those areas and you’ll likely improve profits.

An added benefit of this exercise: The use of IT in a new way may create even more opportunities for your company. For example, the Internet allowed Apple to invent iTunes, and now mp3 downloads have overtaken CD sales. Even small businesses can experience this. Case in point: The invention of iTunes has given many startup software companies a distribution channel for apps that otherwise may not have been invented. But the idea doesn’t have to be visionary in this way: YourLittleFilm.com, a small business that creates custom short films, used customer relationship management (CRM) software to help follow up on business leads, and got a 10 percent response rate.

How and where you add value with IT developments will depend on your business model. There is little point, for example, in automating production if your customers cherish hand-made products. However, you might find that investing in a CRM system might give you a more efficient way to track your customers’ preferences and provide them with a more personalized service.

Using your IT as a strategic asset gives you tools to manage clients worldwide, increases your visibility, and lets you compete with much larger players. Contact us to find out how you can use technology to gain an edge.

Having an efficient IT system is one way a business can improve productivity and earn more. But IT technologies are constantly changing and upgrading, and those who don’t keep up can lose money in the process.

In this day and age, few businesses (if any) can survive without an IT arm. Every business, big or small, needs someone, or preferably a group of people, on hand to fix computer problems, check networks, monitor software – to generally make sure that their operations are running smoothly.

One question, though: have you ever stopped to consider whether the cost of maintaining your in-house IT system is worth it? For instance, consider your internet connection. Let’s say that a conservative estimate of the efficiency of your business without an internet connection is at 50%. And if your business makes a $1 million a year, then $500,000 depends on your internet connection. If your monthly bill for that connection is $500, or $6,000 annually, you earn $500,000 – $6,000 = $494,000. Now, if you decide to switch to a cheaper DSL connection, which is about $50 per month or $480 a year, you get a much higher figure: $499,520.

You could argue that the DSL is the wiser option, but when you look at a deeper level, a slower internet connection may also hamper your company’s productivity – let’s say, by 10%. So with only a DSL connection, your business operates at 90% of its total possible productivity. Considering the previous figures, a loss of 10% in productivity means a loss of $100,000. Subtract that savings from the DSL connection, $5,520 – you get a whopping loss of $94,480. So when you think you’re saving by getting a cheaper internet connection, you are actually losing more money. Inversely, if you subscribe to an even better connection that costs you $10,000, productivity can increase by $15,000.

The same principle applies when your IT infrastructure is not up to date, with slow computers, outdated software, and other problems. In a company with 10 employees who bring in an annual average of $65,000 each, even losing productivity for just 35 minutes a day due to IT handicaps can cost you $47,000. Hardly chump change! But hiring an IT provider who charges $20,000 a year can offset that lost productivity and even make your business run better, by as much as $27,000. It’s also noteworthy to mention that employing an IT firm can count as a legitimate business expense, thereby lowering your tax liability to about $8,000 if you peg corporate tax at 40%.

IT is important to a business. If you doubt that, just try doing without it for a week – just shut the whole thing down. For most, that’s out of the question, but operating with old software and hardware is almost just as bad. However, many businesses cannot spare the resources to continually upgrade their IT systems.

Enlisting the services of an IT firm changes all that. IT Service Providers are constantly on the lookout for better technologies – both hardware and software – that can make your business function much more efficiently and cost effectively. It’s what they do. And the costs are minimal. If you’re wondering how much better your company might operate with an IT Service Provider, we’ll be happy to sit down with you and run some numbers.

Hold on to your mobile devices: IDC predicts 20.9% growth in smartphone sales from 2009 through 2013. Symbian and Research In Motion (RIM) remain the market leaders, but you can be sure that competition will intensify with giants Microsoft, Google and Apple in the mix.

A few weeks ago, Microsoft announced the release of Windows Mobile 7, officially named Windows Phone. The announcement, made at the Mobile World Congress in Barcelona, came soon after the debut of Apple’s iPad. Early hardware partners were announced, including Dell, Garmin-Asus, LG, Samsung, Sony Ericsson, and HP. While hesitant to give any specific dates, Microsoft says to expect Windows Phone handsets to hit the shelves “in time for the Holiday season of 2010.″

Business users will find the ”Office” particularly interesting: a center where users can access Office, Outlook, OneNote, and SharePoint Workspace on their mobile device. A feature called the “Marketplace” will also be useful, allowing you to easily find and download certified applications and games.

Meanwhile, news has been circulating recently on websites such as The Wall Street Journal, Mashable and VentureBeat about Google’s plans to sell third-party software for its Android mobile platform. While an app store for their smartphone OS has existed for some time, many have criticized it for not being business ready, with its lack of a more stringent review and vetting process for apps. However, all that’s expected to change with the launch of a new app store completely filtered for business-ready apps.

You can be sure that Symbian, through its sponsor Nokia, is not taking all of this sitting down. Soon, you’ll be able to download the popular VoIP product, Skype, for free from Nokia’s Ovi Store. The app will work over a Wi-Fi or mobile data connection – GPRS, EDGE, and 3G – and you’ll be able to call, instant message, text message, share photos and videos, receive alerts when your contacts are online, and import a phone’s address book.

Not to be left behind, RIM also made a recent announcement of its plans to develop a new browser for its Blackberry products. Many have felt that the company’s products has been outperformed by the competition in terms of its web capabilities and UI. With this announcement, it’s believed that the Blackberry will finally have support for websites with AJAX, CSS, and HTML5, although no mention of flash was made.

It’s truly exciting times for mobile device users. If you spend your day connected to customers, partners, and employees, you can see the value in these capabilities, with even more useful useful devices that really help you stay in touch and work on the go.

With the launch of our new website comes the introduction of a simplified way to present our core services. We call it the Set You Free IT model:

The model shows the four fundamental outcomes we deliver to businesses, how these build upon each other and what our core services are that help achieve these outcomes.

If I was to describe it in a sentence:

“Evolve IT helps optimise and manage core technology systems, which leads to staff working faster and smarter, helping to improve the customer experience which ultimately allows your business to further enhance and evolve.”

We’re passionate about seeing small and mid-sized businesses adopt fantastic technology solutions to drive success. And we think our new Set You Free IT model gives a clearer picture of the path Evolve IT can take you on to achieve it. What do you think?

Follow me on Twitter @claytonhm

We’ve recently been letting all our clients know the Small Business and General Business Tax Break finishes at the end of December.  So you only have a few weeks left to take advantage of this business tax incentive being offered by the Federal Government!

Eligible small businesses can claim an additional 50% tax deduction, and other businesses up to an additional 30%, for capital equipment purchased prior to the deadline. Read the latest press release here for more detail, and Evolve IT recommends seeking advice from your accountant or tax agent regarding eligibility.

Take advantage of the offer to get the technology you need now to help you:

• Reduce costs – New core technology allows you to do more with less, can reduce power costs and can lower the number of physical servers you may already have, creating a saving in ongoing support and maintenance.
• Work Faster and Smarter – New core technology can help provide your staff with the tools to perform their job better. From accessing information from anywhere, anytime to being able to collaborate on projects in real time.
• Improve Customer Experience – New core technology can provide an enhanced experience for your customers and provide you with a competitive edge.

Contact us now about making a strategic investment in technology whilst taking advantage of the Federal Government’s offer.

Follow me on Twitter: @claytonhm

This post, originally titled “Don’t Rely on Your IT Guy”, was first posted in May 2009 on another blog I contribute to, Small Business Daily.  In the past 6 months I’ve received great feedback – primarily from other companies just like Evolve IT trying to highlight the value they offer to small business customers.  I also receive a number of requests each month for a link to the article, so I thought I’d repost it to perhaps make it easier for people to find, and hopefully to have a whole new bunch of people read and find value in the post.

Follow me on Twitter: @claytonhm

New research from the Ponemom Institute and Lumension, shows that a majority of firms are struggling to secure data as users quickly adopt new and emerging technologies such as mobile, cloud computing, and collaborative Web 2.0 technologies. The study, which surveyed IT security and IT operations practitioners, shows that many (44 percent) feel that their IT network is less secure than a year ago or that their IT security policies are insufficient in addressing the growing threats arising from the use of new technologies. Budgets are also a limiting factor, with many feeling that IT security budgets still aren’t what they need to be to fully support business objectives and security priorities. Other findings from the report:

• 56% said mobile devices are not secure, representing a risk to data security
• 49% said data security is not a strategic initiative for their company
• 48% said their companies have allocated insufficient resources to achieve effective data security and regulatory compliance
• 47% cited a lack of strong CEO support for information security efforts as a reason for ineffective data security programs
• 41% said there was a lack of proactive security risk management in their organization

Just as large companies worldwide struggle to keep up with security, many small businesses do so even more. If you need help understanding the security implications that new technologies bring to your organization, contact us so we can help.

Related articles:

• Companies face IT attacks in uncertain economy: Ernst & Young (newswire.ca)
• Keeping America’s information safe offers a secure career (techburgh.com)
• Cloud Security and Privacy (oreilly.com)
• Computer Security Challenged By Web 2.0 ‘Endpoint’ Growth (Investor’s Business Daily via Yahoo! News) (slumpedoverkeyboarddead.com)

First published on Small Business Daily, Sep 17th 2009.

It’s astounding how many fantastic free resources are made available by some of the big technology vendors out there. It’s even more astounding to discover how many people fail to utilise, or even know about, these resources! So in this post, let me introduce you to a couple of resources you never knew about. These tools are so useful you’ll want to keep them a secret from others so you can “skill up” on the sly and become a genius!

HP Learning Centre – Free online classes, 24/7! This site is like a mini online university. It offers everything from quick “how-to” videos to comprehensive instructor-led online courses. Yes, that’s right; instructor led, for FREE. Click on the “See all classes” tab and you’ll find a long list of classes covering a broad range of topics. Try out “Create and print your own high-quality marketing materials” under home office, or “The other 90 percent: unlock your vast untapped potential” in business basics, or for the weekend, “Beyond basics: fundamental photography techniques” in the digital photography category.

Microsoft Business Resource Centre
An excellent resource for small businesses, courtesy of Microsoft, that offers personalised self-help, support, community connections, training and articles based on a simple profile created on sign up. So a small business owner with 10 employees in the finance industry will see content relevant to her, whereas a Creative Director in a 200 staff advertising agency will see different content more relevant to him. Note that this site is still in beta so it’s subject to changes and content may be a little light-on currently.

Jump on and sign up now – just do it!

Clayton Moulynox – Evolve IT Australia
We fix business problems, not computer problems – Develop, Solve, Evolve.
Follow me on Twitter: @claytonhm