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April 3rd, 2009

Never before have startup entrepreneurs and small business owners had access to so much marketing advice and tools as we have today on the Web.  There are hundreds of free or near free tools out there that you can use: from sites that help you create your own logos, print your own business cards, set up your own website, even make your own marketing swag. There are literally hundreds of even more sites that in turn give advice on how to use these tools to market your business more effectively such as Inc Magazine, Entrepreneur Magazine, and Fast Company. Its easy to use your PC and Internet to help you grow your business—so get started today!

Published with permission from TechAdvisory.org. Source.
Topic News
March 9th, 2009

Whether the economy is up or down, no matter what is happening in the world, most small business owner’s work hard anyway. It’s never been easy to start a business, nurture its growth and succeed in any line of business. It’s competitive, more so in some industries than others, but every butcher, baker, candlestick maker or software developer started the same way – small.

There are an astronomical number of variables that are involved in any business success, certainly, but there are also some truisms that seem to apply always and everywhere. The primary ingredient in success, of course, is not genius, creativity, a college education or a lot of working capital. The key is persistence, pure and simple.

Published with permission from TechAdvisory.org. Source.
Topic Articles, News
March 2nd, 2009

Online fax services are becoming extremely popular with business owners. There are several reasons why Internet or online faxing has found favor with the business sector. Mainly because it’s easy, fast, available 24/7, truly mobile and perhaps most of all, online faxing is very convenient to use.

No wonder, Internet fax providers like MyFax have reported they’re getting over 15,000 new costumers signing up each month. Many companies, large and small, are switching over to this new way of faxing; while others are adding an online fax service to compliment their traditional office fax machine.

Published with permission from TechAdvisory.org. Source.
Topic News
February 16th, 2009

One of the key characteristics of Web 2.0 is participation, collaboration and moderation through the use of web applications. Web 2.0 sites derive their power from the human connections and network effects from this characteristic that is made possible, and grow in effectiveness the more people use them.

Published with permission from TechAdvisory.org. Source.
Topic Articles, News
December 29th, 2008

While the internet essentially puts the entire world right outside your storefront door, there are challenges to selling abroad – from shipping to understanding local customs and preferences. PayPal has put together a new resource to help small businesses sell abroad called the Global Selling Guide.

Published with permission from TechAdvisory.org. Source.
Topic News
December 29th, 2008

Welcome to microblogging, a new form of Internet communication that has interesting business possibilities. Twitter started as a personal service, where members answered the question “What are you doing?” in 140 characters or less. While many tweets, as the messages are called, broadcast mundane inanities about snacking or napping, increasingly proponents are using Twitter to broadcast news, to promote their companies, and to establish closer relationships with clients and customers.

Published with permission from TechAdvisory.org. Source.
Topic Articles, News
December 4th, 2008

A variety of software and services — from Lojack to GadgetTrak — are designed to help recover a lost or stolen notebook computer. These products have become more appealing to businesses of all sizes.

Published with permission from TechAdvisory.org. Source.
Topic Articles, News
November 25th, 2008

Web20_bigIt’s almost impossible to find a company today that does not have a website that provides at least information about the company and ways to make contact. This is known as Web Technology 1.0, and it favors large businesses with significant resources to apply to their web presence. Today, meet Web 2.0, the next generation of internet-based information sharing. It’s richer and deeper in content, and broader in scope. So, what exactly is Web 2.0, and how can your small business take advantage of this new technology?

What is Web 2.0?

In the good old days (about four years ago), the web was comprised of sites published by companies that described their services and products – it was often nothing more than advertising. The web was flat and the information flow was one way.

Web 2.0, on the other hand, favors quality information content and supports interaction. To appreciate Web 2.0’s advances, it is helpful to understand why people use the internet. As well stated by Janice Redish in her book on writing web content that works, “People come to the internet to answer a question or get help completing a task. They want information that is easy to find and understand, is accurate, up to date, and credible.” Web 2.0 is all about content that provides real information.

Because many people now have access to broadband which supports fast downloads of data, Web 2.0 encourages expanding content types to include audio and video presentations. Finally, Web 2.0 takes advantage of links and tags. Links are websites referenced in your writing that add related content to the topic. Clicking on the link takes your visitor to the referenced site. Tags are metadata, which is data about, well, data. According to Master Media NewsA tag is a relevant keyword or term associated with or assigned to a piece of information (a picture, a geographic map, a blog entry, a video clip, etc.), thus describing the item and enabling keyword-based classification and search of information.”

How Web 2.0 can help your small business

Web 2.0 can level the playing field between you and your larger competitors – those with bigger budgets. Remember: web searchers do not care if you are a large, well-established company or a small business just getting started. They simply want information and help. If you do that well, you will be perceived as credible, and you may win over a new customer.

Your website embraces Web 2.0 by offering meaningful articles about your products, the technology behind them, and by helping buyers make an informed purchase decision. This is not selling; rather, you are educating and helping. When implementing the Web 2.0 philosophy, your site provides links to other sites that may help a customer or potential customer, even if that means mentioning a competitor. You are solving the searchers’ challenges by doing some of the search work for them. You can also encourage your visitors to add comments or suggest additional links.

A powerful way to use Web 2.0 strategies is to post short, how-to videos about your products. For many people, pictures are more believable and provide better training than words. Think of the questions customers ask you, and offer video answers with the credibility of an expert.

If this all seems to be beyond your capability, ask your IT consultants to help. Your IT consultant can add interactive services to your site and help create video and audio files, as well as suggest low-cost methods to increase the quality and quantity of information on your site.

Published with permission from TechAdvisory.org. Source.
Topic Articles