Blog

July 16th, 2015

164_Prod_CWith so much technology being utilized in the workspace today, it’s obvious that it has become a source of distraction for some employees, and is having a negative impact on productivity in the process. But is technology really all to blame? A new survey of 2,175 hiring and human resource managers released by CareerBuilder uncovers the real source of today’s most notorious productivity killers - and it’s not all technology. The results are a mix of both obvious distractions and surprising discoveries.

Here are the top 10 productivity busters according to CareerBuilder’s June 2015 survey.

  1. 52% - Cellphones & texting
  2. 44% - Internet
  3. 37% - Gossip
  4. 36% - Social media
  5. 31% - Email
  6. 27% - Coworkers chatting
  7. 26% - Meetings
  8. 27% - Snack and/or smoke breaks
  9. 17% - Loud coworkers
  10. 10% - Sitting in a cubicle

Why are these findings a big deal?

According to the managers who took the survey, the consequences of these distractions can be pretty severe. A few examples they gave were lower quality of work, dissatisfied employees who have to pick up the slack of lower performers, missed deadlines, and even loss of revenue.

So how do you prevent these productivity killers from disrupting your business?

The chief human resources officer at CareerBuilder mentioned that one of the most effective ways to increase productivity is to simply take a break, which may come as quite a surprise since “Snack and/or smoke breaks” is listed as number 8 for productivity killers.

However, it should be noted that not all breaks are created equal. Listening to loud music or getting caught up in gossip on social media may not actually give employees the sense of rejuvenation they need when they return to work. They key is for staff members to take a break that will re-energize and give them a fresh focus. Some suggestions are to simply take a walk or perform some form of light exercise or stretching.

On a more humorous note, the survey also revealed some of the more unusual non-work activities employees partook in while on the clock. Employers reportedly found their staff doing everything from taking a nap on the CEO’s couch, searching for a mail order bride, and even taking a sponge bath in the restroom sink.

Want more tips on how to boost employee productivity. Curious to see how technology can help? Send us a message today.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
July 4th, 2015

164_Soc_CStill struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source. Here’s what it is, and how to fix it.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.

If you want to stand out from others on the social media scene, find something new to talk about. In general, if you want to get noticed by new customers or followers, it’s best to avoid widely covered topics. Everyone and their grandma will be writing about it, which creates much more competition for your version.

If you must create content about mainstream topics, make sure you take the time to come up with a fresh perspective, and share valuable information that hasn’t been touched on yet.

Be fearless in your content

Similarly, it’s absolutely essential that, across all the content that you produce, you share a unique perspective. Many people end up parroting the same thing as everyone else because they are afraid to offer their true opinion. Don’t be afraid to speak up and be controversial. If you’re going to develop a social media persona that stands out, you need to develop your own voice - and a thick skin. There is always going to be someone who disagrees with you, especially on the web where it is easy to remain anonymous.

Additionally, there’s a reason that the saying “there’s no such thing as bad publicity” is famous. In fact, when you write polarizing content that will have a fair share of supporters and naysayers, people are hardwired to react to it. This is for the same reason that humanity as a whole shares a universal love of stories - whether that’s in the movies, in a novel or around a campfire. A story is nothing without conflict. When you produce content that creates a real life conflict of opinions, you have a better chance of it making some noise on social media.

But - be honest and show integrity

Don’t say something controversial just for the sake of it. Give your honest opinion. The key to every aspect of sales is developing trust. That means that with any customer or potential follower you come into contact with, whether through social media or other means, you should show your true self. You’ll have a better chance of gaining a customer or follower for life.

Controversy or not, always be professional

There’s no reason to start a flame war, or resort to name calling and insults. People are going to have strong feelings about controversial content. Emotions are going to come up and people can say some pretty mean things - especially on the internet. Don’t get caught up in the comments and negativity. If you do, it is sure to leave a bad taste in the mouths of your current customer base and followers.

Want more insights into growing your social media presence? Speak up today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 2nd, 2015

BusinessValue_Jun16_CAs a small or medium-sized business owner, breaking into the market and trying to encourage people to buy your products or services can be a daunting task, because you’ll have to compete with all the big names out there. That’s where online marketing comes in. If implemented properly, you will be able to cost-effectively attract new customers. But if you jump in without a plan, you may end up losing more money than you bargained for. Here are some effective marketing tips to ensure your advertising campaigns are a total success.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.

Contact us today and learn how our IT services can help you gain more customers and add value to your business.

Published with permission from TechAdvisory.org. Source.

June 9th, 2015

SocialMedia_Jun8_CSocial media marketing has made it possible for businesses to reach targeted audiences easily, and it’s becoming a growing trend. When we talk about social media marketing, Facebook advertising is by far one of the most popular methods out there. More and more companies are starting to advertise on Facebook, and for a good reason - Facebook advertising’s new features allow for better audience targeting, giving an increased return on investment. With that in mind, here’s a rundown on how to advertise on Facebook.

1. Create a Facebook Business Page

First things first: before you can advertise on Facebook, you must have a Facebook Business Page. Log in to your Facebook account and, on the news feed page, click on Create a Page from the left column. Choose the category of your Page that best describes the nature of your business. Then fill out all your business information, including your website, hours of operation, phone number, address, and email. Finally, add creative profile and cover images to attract potential visitors.

2. Define your Facebook ads goals

Facebook offers a variety of advertisement options to choose from, depending on your business’s needs. That’s why it’s important to create goals for your ads, to make sure you’re spending your money wisely while achieving your business goals. Start by asking yourself why you’re utilizing Facebook ads in the first place; defining advertising goals and strategies will help you choose the right type of Facebook ad.

3. Choose an objective for your campaign

Now that you have a Facebook ad goal in mind, it’s time to translate those goals into objectives for your campaign. For instance, if you want to drive more visitors to your business website, your Facebook ad objective is to Send people to your website, but if you want to increase your number of social media followers you would choose the objective Promote your Page. From your Page, click on Create ads and choose an objective to get started.

4. Target your audience

This is the step where most businesses fail at Facebook advertising. You can target your ads based on location, age, gender, language, interests, and behavior. By defining the right audience group, your Facebook ads will be shown to the right people and will give a high conversion rate. After you’ve chosen your target audience, you can decide how much money you want to spend, and choose the time to run your ad.

5. Customize your ad

This process is equally as important as audience targeting. In this step you have the option to choose how your ad will look, by adding up to five images and text that will accompany them. The text is only 90 characters long, so make sure your copy portrays what the content is about, so it will encourage people to click on your ad. Then choose where you want your Facebook ad to show from four options - the news feed, mobile news feed, right column, or audience network.

6. Place your order

The last step is to click on the Place Order button to submit your ad to Facebook for review. You’ll receive an email from Facebook once your ad has been reviewed and approved and is ready to launch.

Facebook advertising requires effective planning, testing, and measuring. You need to experiment in order to find the campaign that works best for your business. If you’re interested in advertising on Facebook or through other social media platforms, drop us a line and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 26th, 2015

SocialMedia_May25_CBusinesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products. But when it comes to social media marketing, Twitter is another powerful tool to drive more traffic to your business and increase brand awareness. Still unsure of how to use Twitter to great effect in your marketing attempts? Here’s what you need to know.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you only tweet only once a week, or worse still once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant or useful information, content your followers will read, retweet, and favorite. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant hashtags and trending topics. This way you’ll always have something new to share with your followers. Add trending hashtags to your tweets, in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. You should try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to receive more views, clicks, and shares than plain-text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits - you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great method to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. And when you see someone tweet about their needs for a specific service you can provide, jump in to the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it, since they are another customer base who want to receive messages from you - that’s why they signed up in the first place.

If you want to implement Twitter to your business’s social media marketing campaigns, get in touch with us today and we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 23rd, 2015

InternetSocRepMngmnt_May22_CThe Internet isn’t merely developing - it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers. And naturally, companies that have established and maintained a great online reputation are well ahead of their competitors. This is why it is more important than ever for businesses to monitor what is said about them online. Here are some benefits you can derive from paying attention to your online reputation.

Trust and credibility

Trust and credibility are two important factors and could either make or break your business’s online reputation. If you can over-deliver on your customers’ expectations, there’s a good chance they will spread the word about their experience - and that’s great for your business. Take the time to earn your clients’ trust, and you’ll be rewarded with a strong brand image that will attract more potential clients for years to come.

Increased sales

Customers are more likely than ever to research brands, products, and services online before they make the decision to purchase. Make sure you have social media accounts ready, and ask your existing customers to follow you. Post regularly about your products, along with other valuable content related to the nature of your business to grab your customers’ attention. Personal interaction with customers is a great strategy to boost sales, so don’t let their comments go unanswered - see that you respond in a timely manner to every one of them to show that you value their business.

Online insights

Today, it’s very common to see negative feedback on a business’s social media pages. If things aren’t addressed properly, a negative comment or review could be the start of your business’s downfall, since they spread like wildfire online. By establishing an online presence you will gain a valuable insight into what your clients and competitors are saying about you and, if it’s something bad, you can step in and rectify the issue before it goes viral.

Show your best side

Potential customers are online right now, researching your company before doing business with you. Some of them don’t know you well enough to make immediate decisions, and so will judge your business on the basis of the information that is available to them. Whatever the products or services you provide for customers, once the feedback appears online, it sticks. This is a chance to present your company in a good light to attract more customers, which converts into increased revenue.

Always remember that it can only take a few seconds to destroy a brand’s online reputation that took years to build. Contact us today for advice on how to build an online reputation for your business.

Published with permission from TechAdvisory.org. Source.

May 12th, 2015

SocialMedia_May11_CIf you enjoy being able to use Facebook Messenger without seeing endless advertisements, then prepare to be disappointed. It appears that those days are numbered, since the social networking giant has announced its plans to make the service ad-supported. Though the move will likely prove unpopular with regular users, it marks an interesting turn in the platform’s development and presents new marketing opportunities to businesses. Here’s what you need to know about the change.

As well as Facebook Messenger, which the company has definitively announced will feature advertisements, it looks likely that WhatsApp will also become ad-supported. Facebook acquired WhatsApp in February 2014 for $22 billion, despite the company only generating 2013 revenues of $10.2 million and overall making a net annual loss of $138.1 million. At the time, Mark Zuckerberg indicated that the company would not seek to monetize either service until they had reached a billion users, while WhatsApp founder and CEO said that the plan remained for the app to focus for several years on growth rather than monetization.

The latest announcements appear to signal a change in those tactics. While there has so far been no concrete decision on the form that advertising in either app would take, the intention appears to be for Facebook Messenger to test the water, with WhatsApp following its lead once a successful formula has been found. Executives have suggested that they wish to explore alternatives to conventional banner ads. They have also reinforced the message that the two apps, which seek to serve different purposes and audiences, will remain independent of one another.

The sheer number of users now communicating on the WhatsApp and Facebook Messenger platforms each month is testament to the value that Facebook could drive from placing advertisements on the services. Unlike its main site, which serves advertisements, the Facebook Messenger app currently makes no profit. Until now, WhatsApp’s only revenue stream has been the nominal $0.99 annual subscription fee it collects from users after a year’s free trial - and the service remains completely free in developing countries outside of Europe and North America. But for businesses, too, the potential of advertising on Facebook Messenger and WhatsApp provides exciting new marketing opportunities and the chance to interact more closely with both potential and existing customers.

Learn more about using Facebook and other networks - both for advertising and wider social media marketing - to grow your business; give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 6th, 2015

164_BizV_CWell, you created a business page for Facebook, you patted yourself on the back, kicked up your feet and waited for the flood of new business to come in. How’d that work out for you? Probably not so well. But this doesn't mean you should give up and turn your back on social media. This is a brave new world for all online businesses so you should expect a steep learning curve. To help you along, here are some tips about how to better track your social media ROI to see what’s working and what you should drop.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing. It's all too easy to expect immediate payoffs and profits, not to mention increased business. But while social media itself moves and changes fast, businesses should remember it still takes time to increase brand recognition, build relationships and enhance a company's reputation, whatever the platform. It is brand recognition that produces more sales in the long run. So don't lose heart if you are not making progress in the first couple of months. If you play the longer game, you'll enjoy more success.

So how do you measure ROI?

It comes down to tracking everything you can, including:
  • Online purchases
  • Online contact forms
  • Video views
  • E-book Downloads
  • Social interactions (this includes Facebook likes, Twitter follows and more)

To track these, you can use any or all of the three methods below.

Tagging Urls

Tagging a URL is basically adding a “tag” or more characters/words to the end of the original URL. Below are two examples of a normal URL and tagged URL:

Normal URL: www.AllstarIT.com/harddrive.html.

Tagged version of the same URL: www.AllstartIT.com/harddrive.htm?utmcampaign=BannerAdharddriveAd&utm_small=BannerAd

Adding this tag allows you to easily track which of your social media campaigns are producing the desired results. Without doing this, you run the risk of of all your social media visitors being recognized as organic, rather than ones that have come from a specific campaign or strategy you’re implementing. An excellent tool to build your unique URL is Google’s URL builder.

Google Analytics

This is the most obvious strategy for tracking your social media campaigns, and Google has long been the market leader in tracking the success of online marketing. A Google Analytics account can be set up in a matter of minutes, and then makes it easy to track your campaigns. Go to Acquisition and then check All Referrals. Here you’ll see where people are discovering your site - be it a Google organic search or social media network.

Call Tracking

Call tracking is often used to track the ROI from Facebook ad campaigns, though it can also be used on other social media platforms. This tactic allows you to measure how many phone calls you are getting from your customers on social media sites.

To do this you list a different phone number on a particular social media page than on your business website. For example, if the number listed on your business website is 763-984-6577, you instead list 763-984-6555 for the social media page you’re tracking. By seeing how many people call the number listed on the social media page, you’ll gain a better understanding of how effective that particular page or ad is. If it’s effective, you’ll know to use whatever methods are working from this page or ad in your other social media efforts.

Want more ideas on how to measure social media ROI or to get more value out of your IT investments? Get in touch today.

Published with permission from TechAdvisory.org. Source.

April 18th, 2015

InternetSocRepMngment_Apr17_CBusinesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.

Choosing the wrong person to manage your accounts

With a vast selection of social media channels out there, it is normal for businesses to have more than one account. But are you employing the right person capable of managing these accounts? Think about it: your company’s social media accounts are used to portray who you are, and to communicate with customers on a regular basis. In short - this is a job that could make or break your reputation, and you should be extra careful when selecting someone for this position.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Deleting or ignoring negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, deleting or ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control. Don’t let things get out of hand - reply in a timely manner and try to solve their problems as best you can.

Posting fake reviews

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong. Similarly, hiring someone to leave a good review for your company is inadvisable. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason - they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 3rd, 2015

SocialMedia_Mar30_CUnderstanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your investment. Beware, though - Facebook has announced a site-wide drop in page likes - here’s what you need to know.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media